TELUS Web Design Project

UX & UI DESIGN + WEB DESIGN + GRAPHIC DESIGN

Retaining and acquiring customers by building an easier access to TELUS Rewards and making it a memorable experience.

Project Type: 4-Month Design Project (October 2018), Research to Prototype Web Design

My Roles: UX & UI Design (Entire Website), Project Management, Research

Programs: Photoshop, Illustrator, Sketch, InVision

Results: Positive feedback overall from the product manager, potential users after testing, and from the team of 50+ people that I presented to

THE PROJECT

For my Business Co-op from September 2017 - December 2017, I was the Marketing Coordinator on the Market Strategy and Execution team for TELUS PureFibre (Home Solutions).

I took on an opportunity to work with a Digital Product Manager on a digital project of prototyping a website and app for TELUS, initially a project for a UX Design Bootcamp. The goal was to further promote TELUS' products and services to customers with a more customized experience of offers and support. I utilized my user experience and interface design skills and knowledge throughout the process. I studied and applied the branding and visual guidelines of TELUS to the project. We conducted research interviews, developed personas, journey frameworks, mockups, and did user testing. I presented the final mockups to the big team and received positive feedback with future implementation possibilities. 

For more details on this project, please contact me at jchristyliu@gmail.com!