Launchers Academy

UX + SERVICE DESIGN + VISUAL DESIGN

A complete eCommerce X AI learning experience from A-Z for new aspiring entrepreneurs.

Project Type: 3 Year Entrepreneurship Initiative

My Roles: UX Design, Web Design, Visual Design, Service Design, Business Strategy

Programs: Illustrator, Figma, Clickfunnels, Canva, Photoshop

Launchers Academy is a highly demanded and exclusive eCommerce Mentorship Agency helping ambitious and aspiring entrepreneurs launch and grow their eCommerce business. As a co-founder, I am passionate about teaching entrepreneurs how to build a profitable Shopify store and successfully launch their businesses. This is also my third business started and we even grew our team to over 10 people globally as we become a 7-figure business impacting 200+ global entrepreneurs!

HOW IT STARTED

Upon returning from my last design role abroad, I had started a strategic design agency along with my co-founder. After working with multiple eCommerce clients, we took the leap into the eCommerce space together. From testing various marketing and online store strategies, we built several Shopify stores and brands that hit 6-figure months. After speaking on Clubhouse, we discovered that many people had wanted to learn eCommerce themselves, especially during the pandemic. From there, along with my two other co-founders, we started Launchers Academy, with the mission of empowering eCommerce entrepreneurs to create great opportunities for a digital world. In the past 2 years, we’ve impacted 100+ entrepreneurs globally through our social media channels.

MY ROLE

Besides being a co-founder, I also took on the role as Chief Marketing Officer and Chief Information Officer, overseeing the brand, marketing strategies, and everything design related. My goal was to bring our brand vision alive and help build out a memorable client journey from start to finish. In our humble beginnings, I built out multiple Shopify stores and brands, as well as crafted the powerful brand that we currently have. I also helped put together our client journey maps, marketing funnels, and landing pages, ensuring each touchpoint was on-brand and positive. From our success in impacting 100+ entrepreneurs, we were able to expand our team and I managed a team that consisted of a Shopify designer, social media strategist, and copywriter. We also have a 90% client satisfaction rate and 4.5/5 rating on TrustPilot!

THE BRAND

Our brand vision is to empower other people around the world to start their own ventures. We are passionate experts within our domain and want to help them overcome obstacles in getting started within the eCommerce space. We care about each mentee in our program and community. The red resembles passion and the black is sophistication as an exclusive mentorship program. The font, Impact, is a bold font that showcases that we do not hesitate to reach out and provide support to help others reach their goals.

ONLINE TOUCHPOINTS

As my team and I mapped out the client journey, we wanted to first develop a client persona of young adults seeking financial freedom or starting a side hustle. From there, it helped us pinpoint the channels they would be discovering us from. Then we would have other touchpoints such as support outreach, website, and podcast. Once they were interested in becoming our clients, we mapped out our onboarding, communication methods, learning and mentorship experience, and offboarding. Along each step, we consistently collect feedback to make improvements. From our dedication to client success, we receive a lot of positive feedback and our program is highly demanded.

MAIN WEBSITE: The very first website I designed was through Clickfunnels. After further analysis on the experience, we wanted to make it smoother and I worked with a web developer to build out a new website from additional feedback. Our new website focuses on communicating key information on our program and providing resources, while building a connection with viewers through our personable story.

LANDING PAGES: To attract new clients to our program, we put together multiple funnels each with its own valuable resources. We love to share tips with beginners and help new entrepreneurs, while building rapport with them. Each landing page has gone through various iterations, from layout to content changes, to test further and improve conversion rates.

INSTAGRAM: We strive to provide value and motivation to our target audience. I am in charge of working with my media team to publish valuable content and resources that is on-brand.

REFLECTION

The impact I was able to make on the community has been very fulfilling. We were able to help over 100+ entrepreneurs globally and also provide a positive experience for them to learn about eCommerce. Reading through all the 5-star reviews we receive from our clients as one of the top mentorship programs has definitely been the highlight of my journey! I continue to strategize for the business while practicing design and applying my learnings to enhance our clients’ satisfaction and success.