UX/UI DESIGN + VISUAL DESIGN
Project Type: 1-Week Mobile App MVP Redesign Project (March 2019, Ongoing)
Team Members: Founder, User Researcher, Developers
My Roles: UX/UI Design, Visual Design
Programs: Illustrator, Figma
Monkiri is a mobile e-learning platform focusing on financial literacy and inclusion. The platform aims to help people, especially those from emerging economies, learn about core financial concepts and make it easier for them to connect with relevant financial service providers. Monkiri realizes that 70% of people in emerging economies don’t know the rules because they lack the understanding of the essential concepts. Without being able to understanding the concepts, it means that over 2 billion people are excluded from financial services.
As a UX/UI Designer, I helped redesign the current (Android) interface and experience for the MVP based on user feedback from testing. I also aimed to establish and integrate the overall brand look into the experience. As most people in emerging economies are not too familiar with tech, apps and English, I had to keep that in mind and use icons as well (which I recreated). I took on the opportunity to design on the team as it was a meaningful initiative for me in helping those in need.
With only one week to redesign the existing UX and UI for our MVP, I had to start off with our persona. The team had previously had a target audience in mind through user research, but I felt that we should have an actual persona laid out to visualize exactly who we are designing for. Here is the persona I put together based on our research.
With the feedback we received from our previous prototype, I considered the overall user flow for the refined MVP. Our main parts that help Kiry (Adam) achieve his goals is through Lessons, Profile, Services and Challenges. The stickies in green are the main sections, the yellow ones are secondary and the orange ones future considerations after we present our MVP. By laying this out, I was able to focus on how to improve the existing interactions and experience. In our research, we looked at other learning apps such as Duolingo, Mimo and Headspace. Although for different types of topics, we wanted to look into the flow of the learning experience. Many of them had characters guiding the user throughout, which we aim to integrate into Monkiri after we test out our MVP.
Sketches + Mockups
In redesigning Monkiri based on user feedback, I sketched out possible layouts and interactions.
Working with a developer and also as reference for other team members, I put together a design guide. I wanted to integrate an overall brand colour to the app and also redid the icons and illustrations for a more cohesive look.
The redesign was for our persona, Adam, who is a young adult looking to expand his knowledge in managing finances. He does not have as much technical experience so the interface had to be very natural and simple.
The redesign gained a lot of positive feedback from the team and will be set for more user feedback. As our test group is in Cambodia, it takes quite some time to get user feedback. Overall, I was glad to help redesign such a meaningful product that will be helping many people. It is also a great experience to work with developers to get this product built. We are currently working on integrating a friendly character that will help guide users throughout the experience, ensuring that they understand the functions and interactions. An interactive prototype will be available shortly and I will continue to refine the experience and interface of Monkiri.